While I worked as a copywriter at Creative Communication Associates, my biggest client was Concordia University-Portland. I wrote blogs, advertisements, landing pages, and SEO pages for all stages of the sales funnel—with the ultimate goal of driving enrollment.
At CCA, one of my biggest projects for Concordia was helping launch a new MEd program focused in trauma and resilience. I wrote copy for a program PDF, SEO site, and landing page, as well as related blog posts.
Below are three examples of program-specific landing pages I wrote for Concordia. Its College of Education has 16 Master of Education programs, all of which can be earned online. I wrote landing pages for all 16 of these programs.
I also wrote landing pages for Concordia’s Friends & Family Discount. The page’s goal was to persuade current students and alumni to refer their friends and family.
Concordia’s blog blended program-specific content with other related posts aimed at teachers and other educators. I helped run the blog by editing posts, scheduling social media, and writing posts of my own. Below are a few examples.
Want to talk about my marketing and writing experience more? Contact me here.