Marketing Experience

Concordia University-Portland

While I worked as a copywriter at Creative Communication Associates, my biggest client was Concordia University-Portland. I wrote blogs, advertisements, landing pages, and SEO pages for all stages of the sales funnel—with the ultimate goal of driving enrollment.

Screen Shot 2018-01-30 at 5.20.19 PMAt CCA, one of my biggest projects for Concordia was helping launch a new MEd program focused in trauma and resilience. I wrote copy for a program PDF, SEO site, and landing page, as well as related blog posts.

Landing Pages

Below are three examples of program-specific landing pages I wrote for Concordia. Its College of Education has 16 Master of Education programs, all of which can be earned online. I wrote landing pages for all 16 of these programs.

Trauma & Resilience Program Landing Page

STEAM Program Landing Page

Inclusive Classroom Landing Page

I also wrote landing pages for Concordia’s Friends & Family Discount. The page’s goal was to persuade current students and alumni to refer their friends and family.

Concordia Refer a Friend Landing Page

Blog Posts

Concordia’s blog blended program-specific content with other related posts aimed at teachers and other educators. I helped run the blog by editing posts, scheduling social media, and writing posts of my own. Below are a few examples.

Introducing Concordia’s New Concentration: Trauma & Resilience in Educational Settings

5 Distinctive Reasons to Choose Concordia’s STEAM Concentration

December 2017 Monthly Roundup For Educators

Want to talk about my marketing and writing experience more? Contact me here.